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The Upskilla Team

Upskilla is part of the Apprentify Group, an 'Outstanding' apprenticeship provider. We are a team of experienced and knowledgeable professionals who are passionate about helping our learners succeed. Our instructors are industry experts who are committed to providing high-quality training, whilst our support staff are dedicated to providing our learners with the best possible experience.

We are confident that our team is the best in the business, and we are committed to providing our learners with the best possible training and development experience.

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Jonathan Fitchew

Group CEO

Having spent 25 years building Pareto Law into a global sales transformation business helping companies grow and develop their sales teams, Jonathan joined the board to accelerate the sales growth of Upskilla and offer some support to the board. Having previously worked with Paul Drew for more than 10 years, Jonathan has built a special partnership based on trust with the goal of jointly building a winning culture.


Paul Drew


As COO, Paul is responsible for the company's success, performance and drive. Paul has the ability to demonstrate the business values by leading by example and, as a result, Paul avoids the noise of business by using the art of listening & questioning to drive the real business drivers.


Upskilla is designed to help people harness the power of technical talent in the technical age. It is a simple concept that takes the very best in digital and technical training and combines it with cutting-edge techniques & technology for personal and skills growth

It isn't just about knowledge transfer, but about the application and impact on a person's career far beyond the training or development we give. It is about life development.


Dale Walker

Director of Curriculum

After nearly 15 years of training, coaching and sales experience across the tech sector, Dale is an experienced leader in designing innovative training solutions for businesses using high quality pedagogical and andragogical principles. A qualified trainer/coach, assessor and safeguarding officer, Dale leads on programme design, ensuring Upskilla programmes deliver value to all delegates and meet industry needs.


Dale joined Apprentify Group as their first employee and has been with the business from a small start-up to one of the country’s leading training providers. His passion lies in learning and development, ensuring our learners are well equipped for the demands of the modern job market.

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Jas Stott

Head of Customer Success

Having spent her entire career developing and transforming junior talent in a number of industries including finance, sales and tech, Jas is extremely excited to be part of an organisation who is dedicated solely to developing individuals in a number of areas. Having also previously worked in partnership with Jonathan and Sam, Jas is passionate about creating something special working within Upskilla.

Outside of work, Jas enjoys Crossfit and walking with her two dogs. Jas believes a healthy body helps to drive a positive mindset, which is also why she is mental health first aid trained.


Sam Cridland

Learning Consultant

After graduating from The Manchester Metropolitan University, Sam was hungry and eager to begin a career in sales. Beginning his career at the Apprentify Group in May 2022, Sam is excitied to be a part of the original members of the Upskilla brand and looking forward to seeing how it progresses.

Featured Courses

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Sales Career Accelerator

Full-time (9 weeks)  |  Part-time (18 weeks)

This exciting, career-focused programme offers real-world, scenario-based learning, as well as practical activities & coursework from which learners will be able to gain the technical skills they need for sales roles.

Refer a friend to Upskilla and you'll both get £250 off the cost of your course! Speak to our team to find out more

Industry-leading specialist speakers throughout the courses

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